Homer Creative have just completed eleven annual reports for member schools of Acorn Care and Education, one of England's foremost providers of education and care for the most vulnerable and hardest to place young people. The challenge, for our creative consultant and senior designer Sue, was to fit 17 tables into six pages and thus keep costs down, but ensure that the readers' toes don't curl. And then to do this eleven times ensuring there was appropriate individualisation in each school's communications while keeping an overall look and feel for the Acorn group.

She met this challenge in her usual, elegant way. The variety of table designs were changed and streamlined and easily understood bar charts were introduced. Areas were sectioned off with boxes, allowing the eye to navigate easily through the information. Each report has key elements from that school's brand identity but all housed in the same clean, simple design style. We also edited information where necessary to fit the space we had.

So a great success down to Sue's design skills and a good working relationship with our client. In fact the style was developed with the first report done for Waterloo Lodge School, and they were so pleased with the look of it that the design has now influenced the look of their new prospectus. Acorn's Marketing Manager has commented on all eleven: "Very impressive when together. Paper quality is spot on. Design works really well for all brands. Brilliant job!!" And according to our creative consultant as well as looking good and feeling nice, they even smell great!