Homer Creative finds design solutions whatever the situation.

New College Telford were looking for a style for their printed marketing collateral that would have a visual relationship to an existing web site. The site they had chosen used black space as a way to appeal to the youth market. Our task was to successfully develop a style that reflected some of these elements while at the same time working well in print.

A key to the solution for us was choosing a colour palette that would really jump out at you when placed against black.

The brief also changed as we worked on it. The client had originally wanted one document but as discussions progressed they identified a need to highlight marketing and publicity information as well as course information. And of course to have it made as cost effective as possible. So we came up with a two-part solution.

We designed a five-panel, fold-out brochure printed both sides on strong card packed with marketing information about the college, the benefits of choosing New College and event dates for your diary. There was also a more traditional course guide, with full and half page images, where we followed the strong style and gave the client a structured template to help them organise their information. This helped to keep the pages simple and uncluttered.

At the Open Evening some prospective students took the brochure and phoned for the guide later, some took the guide, some both, so it proved very flexible as well as an elegant and attractive way of raising the college profile.

< back to projects