SIPTU, the largest trade union in Ireland, reorganised into five industrial divisions in 2008 and Homer Creative were proud to provide strategic support to the new Health Services Division, on aspects of their marketing and communications. After discussion on what was needed, we created, wrote, designed and developed a new membership pack to include a full range of items that explained the union and encouraged people to join. To this we added a members' guide.

The pack was researched and written by us from scratch and of course designed to be attractive, easy to use and approachable for prospective and existing members. All items were in a matching and coherent style using photography commissioned from Dublin based photographer Tommy Clancy, a rounded friendly font and a colour palette based on corporate colours.

We worked hard on the pack and along with our client, we were very pleased with the strength of the visuals and the clarity of the message.

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